Featured Research: Entertainment 2011
Millennials rarely take a break from media now that it is just as mobile as they are. Music is Millennials’ favorite medium; they spend more time with it in a typical week than with any other. While some download music illegally, most happily pay for music to support the artists they care about. Millennials watch an extraordinary number of movies now that they are so readily available via streaming and make a rapid transition from big screen to small screen. 3D movies are reeling in audiences and breaking box office records, but few students say a film’s availability in 3D affects their interest in seeing it. The TV industry may be poised for a shakeup, thanks to Millennials. College students are spending more time watching cheaper Internet-based alternatives to cable (like Hulu and Netflix). Unlike music, most Millennials say they could live without TV, and some are doing just that by cutting the cable cord, or at least cutting premium cable channels and getting by with basic service.
Go to Ypulse Research.

Posted by melanie | 01/24/12 | No Comments
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Posted by melanie | 01/23/12 | No Comments
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Posted by melanie | 01/20/12 | No Comments
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Posted by melanie | 01/19/12 | 2 Comments
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Posted by melanie | 01/19/12 | 1 Comment
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